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What does ‘Heavilicious’ mean?

The term 'Heavilicious' was coined by the company's founder and CEO, Solaica L. Clarinda.  It is a combination of the words Heavy and Delicious and it encapsulates the feeling that being a plus-size woman doesn't mean that one cannot be both a sexy and confident woman.  Ms. Clarinda personally feels that 'sexiness' isn't regulated to slim runway models or tiny television personalities.  She also feels that sexiness is merely a state of the mind and comes from within.  Ms. Clarinda is determined to create a vehicle to provide a pathway for heavier women to successfully reach this state.  Heavilicious is that vehicle.